Google Adsense Async vs Sync Code | Google Adsense Facts

Last Updated: November 7, 2014 at 6:48 am

Recently, I am observing that my Google Adsense earning is very low. With keen observation, I analysis the data of Adsense. Performance reports of my various channels with AD CPC, AD RPM and Visitors with each specific channel on Excel with three separate site analytic. The three separate monitors are: 1)      Histats 2)      Google Analyics 3)      Quantcast Each of them is very renowned for their analytic service. Now come to the basic point of my low revenue.

Google-Adsense-Revenue

Google-Adsense-Revenue

 My Google Adsense Revenue is lower than Previous Month, But Why?

Basically I am a good blogger. (Of course I demand it from my site! :) If I myself call me a White Hat Blogger. I don’t do Black SEO, I don’t do over SEO or use any adsense revenue increasing plugin for WordPress. So, I am not writing post on focus keyword base, My post are bizarre but very basic ones. My revenue of past three to four months was quite satisfactory. But this month I am little bit astonished that suddenly goggle drops my revenue on large scale. Don’t know why, but it’s true. The visitors are same as before with same page landing keyword. First I thought that if I change some ad types like 300_250 ad size should be replace by 336_280 ad size. I have tried so many combinations. But nothing gives the right solution. When generating the new Adcode for new Adslot I have found that Google has introduced beta version adcode of Asynchrnous Script. Basically Synchronus Javascript increases your page load time with each adslot load each javascript. You will think that, what it matters, I have godspeed! That’s not the fact. It troubles the visitors when you placed max ads like (3 Ads with 2 Link Ads) You can see the visual Graph Here Sync Vs Async Link Image taken: http://visualwebsiteoptimizer.com/knowledge/wp-content/uploads/2012/05/sync-async.jpg On Stackoverflow We got: “At a very basic level, you use an asynchronous mode when you want the call to occur in the background and a synchronous mode when you want your code to wait until the call has completed. The asynchronous mode is the usual approach for AJAX calls, as you generally attach a callback function to the on ready state change event so that you can respond when the server-side data is ready, rather than waiting for the data to arrive.” Link: http://stackoverflow.com/questions/5528852/ajax-sync-and-async-difference So I Have changed my mind I shifted to Google Async Adcode.

I am using Google Async Adcode but Revenue is falling more rapidly…

Async code appers very late, if site is fast and with heavy javascripts (All Async I consider). The visitors got the posts very early than ads appears. So basically its one of the reasons of falling revenue. Though I have getting relevant ads on my sites I think google is still experimenting is adcode ( It is sure moron, that’s why it is in Beta Mode). But I am confused maybe introducing two different methods  of adcode is malfunctioning the ad monitors. My pagevies of histats and Quantcast are far more than the adsense shows as page views.

My hypothesis regarding this low revenue was below:

  • Google has some server issue with Ad monitors it may be local or regional or country specific or
  • Google is punishing some accounts or
  • Google is really lowering its revenue
  • Google has renewed its algorithm for adsense.

My point is: Google is experimenting its ad for more involvement of business giants. May be some people are affected by its experiments or unstable ad monitor system. But I think Google should always give the priority to the basic bloggers or basic bloggers. They should not be biased to the commercial giants or molding their Google Search Engine and Google Adsense with Algorithm. This kind of sudden change in Algorithm can hampers lots of people in various ways. If you are facing this same type of problems just tweet this with hashtag: #adsense #googleadsense @adsensept @adsense Feel free to express your feelings with below Facebook comment box. Thank you Toufiq Hassan (Admin of Bangladesh Result) Label: Google adsense, adsense, async google ad, sync vs async google ad, google revenue

Comments

  1. says

    Hi Toufiq, I’m new to adsense and I’m still trying to decide if I go with synchronous or asynchronous.
    I was wondering why you came to the conclusion that the cause of the revenue fall was that the post got to the visitors before the ads appeared. Could you elaborate on that please?
    Also, I wanted to ask you what kind of WP plugin did you use to insert the ad by the end of this post where a video is loaded if you hover long enough over it.
    Thanks!

    • says

      Thanks Alfonso! Actually i am using adsense for very long time, and my suggestion is still go with synchronous if you want money, go with asynchronus if you want google search engine preferrable website. I think “easy adsense” from manojtd and ad inject By reviewmylife is the best solution. But plugin is not the matter, just stick to the basic, mo more than 3 ads, whatever the placement is. dont forget to check the ad call from view-source.

    • says

      Thanks Alfonso! Actually i am using adsense for very long time, and my suggestion is still go with synchronous if you want money, go with asynchronous if you want google search engine preferrable website. I think “easy adsense” from manojtd and ad inject By reviewmylife is the best solution. But plugin is not the matter, just stick to the basic, mo more than 3 ads, whatever the placement is. dont forget to check the ad call from view-source.

  2. says

    Hi again!

    Thanks for the response, Toufiq. I decided to delete the plugins I had tried for adsense and decided to place the scripts directly into text widgets. I found this solution cleaner.

    I’m struggling now with the Universal Google Analytics tracking code for advertising… I’ve already included the code under the Genesis footer field, but whenever I go to the Google Analytics site and click on “Validate Tracking Code”, nothing happens :( Have you got any insights on this?

    Thanks again.

  3. Midas says

    Thanks, It will help lot me to understand the difference bewtween the sync and async code of google adsense.

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